Fabbri Amarena cherries: 100 years of flavour and style
Fabbri 1905 requirements
The company, with 120 years of history, has 40 production and packaging lines, 10 certifications, 1300 products, 100 offices worldwide and a production plant of over 180 thousand square metres.
Fabbri needed an advanced solution to manage a very large number of offers and promotions (CANVASS), characterised by great complexity and considerable diversification. The main challenge was to make the entire process more efficient, accessible and integrated with the company’s digital ecosystem, while ensuring maximum control over data.
Requirements:
- Implement a complete automated order collection tool for the Fabbri Italia sales network in Germany, France and Spain.
- Create a tool that could automate the use and validation of the over 500 promotional canvasses used by the agents.
- Reduce errors during the order phase by sales representatives.
- Reduction of validation and control times for orders received by the commercial backend
- Reduction of the average time to fulfil an order from the moment it is sent by the agent.
Solution for Fabbri 1905
Order Sender Enterprise and advanced CANVASS management
To meet these needs, Cosmobile has developed a customised solution based on the Sales Force Automation Software Order Sender Enterprise, with an advanced CANVASS management system available on Web App, iOS and Android.
Main features of the project:
- Management of extremely structured CANVASS, adaptable to the needs of the sales network and configurable with complex rules
- Multi-platform accessibility, to guarantee an optimal user experience on both desktop and mobile devices
- High level of customisation, with CANVASSes that are profoundly different from each other, both in terms of structure and operation
- Security and IT integration, thanks to a dedicated server infrastructure, hosted within the Fabbri 1905 company data centre
- SSO (Single Sign-On) login, to guarantee secure and unified access through Fabbri 1905’s company systems.
Management software for large-scale retail promotions > image
In addition to advanced CANVASS management, Order Sender has developed a management system dedicated to large-scale retail agents, which allows for monitoring and optimising the management of promotional activities in a more structured and effective way.
Management software for large-scale retail promotions
In addition to advanced CANVASS management, Order Sender has developed a management system dedicated to large-scale retail agents, which allows for monitoring and optimising the management of promotional activities in a more structured and effective way.
Benefits for Fabbri 1905
Before the acquisition of OS Enterprise, the sales department managed their canvasses completely manually; canvass books hundreds of pages long were difficult for the agents to memorise and apply correctly. After: canvasses created using a flexible tool, able to ‘shape’ the form of new promotions; canvasses applied by apps with automatic controls and thresholds, with a wizard for agents that prevents errors.
Thanks to the solution developed with Order Sender Enterprise, Fabbri 1905 has obtained:
- More effective control over offers, thanks to an intuitive interface and advanced management tools.
- Greater operational efficiency, with faster and more automated processes.
- Order processing times cut in half (from 1.86 days to 0.8).
- A system perfectly integrated with the company infrastructure, guaranteeing security and operational continuity.
- Better support for the sales network, with modern tools for agents, who can access CANVASS and offers in real time.