Castellani: build your perfect environment
Furniture for shops, offices and industries. For over 60 years Castellani has been creating the perfect environment for your company with dedication and innovation, with the charm and quality of Made in Italy at the basis of the creation of each piece of furniture. Its Ecommerce, Castellani Shop, goes beyond the experience offered by a traditional online shop, find out why in our Case Study.
Castellani's needs
- Renew and enhance the digital proposal, focusing it on the needs of users and the specific characteristics of Castellani products
- Improve the usability of the site, simplify navigation and access to information
- Enhance the management and updating of data relating to products through a single PIM management platform
- Optimise product sheets with a focus on customer support, detailed product information, greater visibility of real reviews and improved SEO
- Create a faster and more streamlined order flow, reducing waiting time and improving operational efficiency for both the customer and the order management department
- Optimise the system for generating personalised quotes in a fast, simple and automated way, to respond accurately and quickly to customer requests
- Introduce support links to accompany the customer during and after the purchase, responding to doubts, questions or requests via chat, FAQs, and telephone or email assistance
- Customise the shopping experience for custom products, offering the possibility to customise products according to customer specifications, with a dedicated section that allows you to easily view and configure the available options
- Simplify and make internal operations more efficient, automating processes, and ensuring smooth communication between the various departments involved in sales management, logistics and after-sales support.
Cosmobile Digital Solutions for Castellani
For Castellani we created an e-commerce site using the new Adobe Commerce Magento 2 platform with the Hyvä theme, optimising performance to ensure the portal runs as smoothly and quickly as possible, improving and personalising the user experience.
- Restyling of the Design with a focus on User Experience (UX), to make the site more attractive and intuitive, facilitating navigation and access to information.
- Improved browsing experience with the integration of an advanced cache with Fastly for a smoother and faster user experience, with instant page loading even during peak portal traffic times
- Integration with company systems (PIM and management) to automate catalogue management, greatly simplifying processes and ensuring that information is always correct and updated from a single point.
- Design of the new information architecture, clear and logical, and of the product attributes, important to help users find what they need more efficiently.
- SEO optimisation of the portal in order to improve indexing and positioning on search engines, increase the visibility of e-commerce and attract more visitors.
- Optimisation of product sheets, with a focus on:
– Customer support during the purchase phase;
– Detailed product information, with particular attention to the quality and completeness of the data (e.g. descriptions, images, technical data sheets, reviews, etc.);
– Greater visibility of customer reviews and testimonials, to increase trust in the brand;
– SEO optimisation of product sheets to improve visibility on search engines and increase organic traffic to the site. - Integration with Marketing tracking, such as Google Tag Manager and Google Analytics, to monitor user behaviour on the portal. Implementation of dedicated events, useful for collecting specific data and valuable information to optimise the company strategy.
- Integration with advanced DEM software such as Klaviyo, and adoption of Marketing Automation strategies, in order to improve the ability to communicate with customers by sending personalised and automated messages based on user behaviour, increasing engagement and conversions.
- Integration with advanced search engine Accelasearch, to optimise search processes for users, through relevance algorithms and personalisation of results.
Advantages:
- Optimisation of User Experience (UX)
- Better browsing experience
- Automated catalogue management with always updated and centralised info
- Positioning of the portal for greater online visibility
- Automated product sheets with detailed info, SEO optimisation, better visibility, customer support during the purchase phase
- Optimisation of the digital strategy thanks to Marketing tracking
- Better communication with customers through Marketing Automation strategies and tools
- Better search process for users
PIM Categora
We have centralised all company processes related to the product catalogue with the PIM Categora software.
- Technical catalogue with complex data and heterogeneous products
- Synchronisation with management software for the creation of new records on the PIM and their constant updating
- Management of a catalogue with over 30 thousand references
- Automatic generation of PDF folders from the product database
Advantages:
- Control and centralisation of catalogue information
- Collaboration between multiple departments using a single tool
- Simplification of the management of a complex catalogue
- Speed of publication and updating of information on multiple channels
- Greater certainty that the published information is correct
Visiq Configurator
Visiq Configurator for managing customisable products, fully integrated into the website interface.
- Configuration rules can be modified without programming or additional development thanks to the Visiq back office
- The configurator communicates natively with the purchasing platform, displaying prices and special conditions reserved for the customer
- Visiq guides the user with advice on the most effective configuration and with restrictions on non-applicable choices
Advantages:
- Configuration software that can be easily updated by the company to adapt to new product or market needs
- Consultation interface that guides the user to avoid any type of error in the choice of products and components to be purchased.