Calliope: from the map to the point of sale
Calliope: from the map to the point of sale
Calliope: From the map to the point of sale. Calliope, an Italian fashion brand from Teddy Spa Group, present in 19 countries worldwide, has chosen Cosmobile to develop an advanced digital solution: a Store Locator fully integrated with Magento 2 Enterprise and our Local CMS. The goal? Centralize store data, optimize Local SEO, and offer customers an increasingly seamless navigation experience.
Thanks to this integration, Calliope has successfully enhanced its physical stores, improving online visibility and search engine rankings.
A tailor-made project for Calliope
The partnership between Calliope and Cosmobile was born from the need to unify the management of store data in a single platform and improve the brand’s online presence. It wasn’t just about boosting e-commerce but also about giving greater visibility to physical stores through an omnichannel digital strategy.
We designed and developed a Store Locator integrated with Local CMS and Magento 2 Commerce (Enterprise edition). Our tool centralizes all store data and ensures constant, accurate updates of online information, thus improving content localization and organic search engine positioning.
All the data in one place
The new system made it possible to centrally control all information related to Calliope stores. Data such as opening hours, addresses, and contacts are updated in real time, preventing errors and ensuring a consistent, reliable user experience.
Moreover, each store can be displayed in a personalized way thanks to direct integration with Magento 2, offering users intuitive and functional navigation.
Optimized local SEO and customer journey
A key aspect of the project was improving Local SEO. The store locator helped Calliope achieve better rankings in local searches, increasing the visibility of physical stores when users search for nearby shops.
This strategy had a direct impact on the customer journey, simplifying the store search process and guiding customers from the website to the nearest physical location. The result? A smoother and more integrated shopping experience between the digital channel and the physical store.
A winning omnichannel strategy
Thanks to the collaboration with Cosmobile, Calliope has implemented a true omnichannel strategy: a perfect combination of e-commerce and physical retail. The ability to manage every store from a single platform improved the consistency of information, enhancing online presence and driving traffic to the stores.
If your company also aims to unify digital and physical channels, discover our Custom Digital Solutions.
Cosmobile: innovation and digital solutions
For over 20 years, Cosmobile has been offering custom software solutions for managing, configuring, and selling products. From developing integrated platforms to centralized data management, we are the ideal partner to guide companies like Calliope toward complete digital transformation.