Manage all your company data with the PIM Categora
Manage all your company data with the PIM Categora
Manage all your company data with the PIM Categora. Efficient product data management is one of the main challenges for B2B and B2C companies, especially those operating across multiple sales and distribution channels. According to ISTAT, in 2023, only 14.3% of Italian companies shared data electronically with suppliers or customers, highlighting limited digital integration in business operations.
To meet these needs, Cosmobile, a software house from Emilia-Romagna specializing in advanced digital solutions for product management, configuration, and sales, developed Categora: a powerful Product Information Management (PIM) system that centralizes, enriches, and distributes product data easily and efficiently.
If your company is struggling with fragmented information, slow update times, or difficulties integrating various business systems, it’s time to consider a solution that can truly make a difference. Let’s explore the key business needs and how a PIM software can help solve them.
Why companies need a PIM
1. Centralizing Product Information
In many companies, product data is scattered across different sources: ERP systems, Excel sheets, marketing databases, and shared resources. This fragmentation makes it difficult to keep information updated and consistent, leading to errors and wasted time.
Business need: A single source of truth for product data, easily accessible to all internal resources.
2. Real-Time updates across all channels
Every sales channel requires accurate, updated data: product descriptions, images, prices, and technical specifications must be consistent everywhere. Without a centralized system, these updates require manual intervention, increasing the risk of errors.
Business need: Automate data updates to ensure consistency across e-commerce platforms, digital catalogs, websites, and sales apps.
3. Integration with business management systems
ERP, CRM, and marketing platforms often don’t communicate well with each other, limiting information sharing and slowing business operations. Companies need a platform that facilitates the interconnection of all systems.
Business need: Integrate data from different sources into a single platform to avoid duplication and misalignment.
4. Reducing errors and ensuring data quality
Manual product data management is a constant source of errors: incomplete descriptions, missing images, incorrect prices. This can compromise sales and damage the brand’s reputation.
Business need: Structure processes to minimize errors and ensure high-quality data.
Categora: our PIM for your business needs
Categora is the Product Information Management system developed by Cosmobile to help companies manage and optimize product data. Here’s how it meets your needs:
- Total data centralization: A single platform to collect, organize, and enrich product data.
- Automation and real-time updates: Synchronize information across all sales channels, ensuring always updated and consistent data.
- Easy integration with major ERP and CRM systems like SAP, Zucchetti, TeamSystem, Microsoft Dynamics, and more.
- Multichannel distribution with the ability to export data in various formats for e-commerce platforms, digital catalogs, apps, and product configurators.
- Data enrichment with multimedia content like images, videos, and technical documents to create complete and engaging product sheets.
The benefits of Categora
- Time and cost savings: Centralized data and process automation minimize manual work.
- Increased efficiency and productivity: Every department can easily access the information it needs without wasting time.
- Accurate, updated data: Eliminate errors and provide your customers with a high-level user experience.
- Scalability and flexibility: Categora adapts to the needs of any company, from small businesses to large enterprises, supporting business growth.
Request a DEMO of Categora
If your company needs to centralize, update, and distribute product data simply and effectively, Categora is the solution for you. With its innovative digital solutions, Cosmobile is the ideal partner to guide your company’s digital transformation.
Discover how this software can help you optimize information management and reduce management time and costs.