Equiline: The Case History by Cosmobile
Equiline: The Case History by Cosmobile
Equiline: The Case History by Cosmobile. In the world of equestrian sports, Equiline is synonymous with excellence, innovation, and style. With the expertise and vision of Cosmobile, Equiline embarked on a journey of digital transformation, resulting in cutting-edge Ecommerce platforms. Discover how our approach optimized the business of a leading brand in the sector.
Equiline: Innovation, Technique, Elegance
Founded in 1989 in Padua by Paolo and Renato Marchetto’s passion for horses, Equiline is now a benchmark brand in the equestrian world. The company stands out for its ongoing pursuit of innovation, technique, and elegance, offering products for horses and riders, catering to both competition and leisure. With a strong focus on sustainability, Equiline pioneers a modern and responsible approach in the industry.
Equiline’s Needs
Equiline turned to Cosmobile to address several critical needs:
- Develop B2B and B2C Ecommerce platforms with centralized data control.
- Integrate a unified platform with the company’s ERP system.
- Internationalize the Ecommerce platform with multi-language and multi-market support.
- Optimize business procedures to enhance efficiency.
Cosmobile’s Digital Solutions
To tackle these challenges, Cosmobile developed tailored solutions for Equiline, focusing on three key pillars: B2C Ecommerce, B2B Ecommerce, and a PIM (Product Information Management) system.
B2C Ecommerce: an advanced multi-store platform
We developed a new Adobe Commerce Magento 2 Multistore platform, optimizing every aspect of the B2C Ecommerce experience:
- Complete graphical redesign to enhance user experience.
- Automated order management and integration with ERP and PIM.
- Multi-currency management and customized pricing for international markets.
- Store Locator with geolocation to easily find retailers.
- SEO optimization for better search engine visibility.
- Advanced Marketing Automation strategies.
B2B Ecommerce: A platform for professional retailers
To support professional customers, we developed Order Factory, a dedicated B2B platform:
- Ability to collect orders and pre-orders directly online.
- User-friendly interface for agents and businesses.
- Customized price lists and differentiated inventory control by product.
- Integrated web promotional campaigns.
PIM: Centralized and automated processes
With the Categora PIM system, Equiline centralized all company data in one place:
- Multi-language management of product information.
- Full integration with the company ERP to synchronize data.
- Enhanced productivity and optimized workflows.
The results
The project delivered numerous benefits to Equiline’s business:
- International expansion thanks to the multi-market platform.
- Operational efficiency with centralized data control.
- Optimized user experience for both end consumers and professional retailers.
- Improved SEO ranking, increasing online visibility.
Why choose Cosmobile?
With our innovative and tailored approach, we help companies like Equiline grow and dominate the digital market. Do you want to optimize your business and take it to the next level? Contact us today for a quote or to schedule an appointment.